MARKET RESEARCH METHODS
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Overview
Subject area
PSY
Catalog Number
32500
Course Title
MARKET RESEARCH METHODS
Department(s)
Description
This course is designed to help students think critically about psychological research as applied to real-world problems by understanding the main types of research designs and methods used by consumer researchers and business and marketing analysts. Students develop practical skills and expertise in qualitative and quantitative research methods, analysis, and reporting.
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
027706