Internet Marketing: Strategic SEO and SEM
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Overview
Subject area
ECO
Catalog Number
34350
Course Title
Internet Marketing: Strategic SEO and SEM
Department(s)
Description
This course provides a framework for developing a digital marketing strategy, based on the review of case studies from digital companies, as well as the new digital approaches taken by legacy companies.
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
033891